PSYC 260 Lecture Notes - Lecture 7: Combined Oral Contraceptive Pill, Implicit-Association Test, Fear

• School: Simon Fraser University
• Department: Psychology
• Course: PSYC 260
• Professor: Joseph Comeau

Document Summary

1. there are 2 ways in which persuasive communication can cause attitude change: systematic processing: process the merits of the argument, heuristic processing: swayed by the factors that are peripheral to the message. Peripheral route have shorter term attitude change: resistant to counter-persuasion: i. 1. feel bad about their behaviour not guilt: ring a buzzer when learner give wrong ans ask the learner to make phone calls on behalf of safe the : electric shock: Dissonance and brain reasoning area in brain shut down when encounter dissonance. 1: cognitive dissonance developed evolutionarily has survival value. Qualifying cognitive dissonance: dissonance increase with: importance of the subject to us a, how strongly the dissonant thoughts conflict, our inability to rationalize and explain away the conflict. Insufficient punishment: a. c. a. the dissonance aroused when individual lack sufficient external justification for having resisted a desire activity or object, usually resulting in individuals devaluing the forbidden activity or object: e. g. bully.