PSYC 260 Chapter Notes - Chapter 6: Combined Oral Contraceptive Pill, Elaboration Likelihood Model, Condom
20 Nov 2012
School
Department
Course
Professor
Document Summary
Book notes: chapter 6 attitudes and attitude change. Even intelligent, rational people can be swayed by appeals to their hopes, fears, and desires. Attitude an evaluation of a person, object, or idea. Consist of a positive or negative reaction toward someone or something. People"s attitudes are poor predictors of their behavior. Behaviorally based attitude based primarily on observations of how one behaves toward an attitude object under certain circumstances people don"t know how they feel until they see how they behave (self- perception theory) Explicit attitudes attitudes that we consciously endorse and can easily report. Implicit attitudes attitudes that are involuntary, uncontrollable, and at times unconscious. The theory of planned behavior best predictors of planned behavior are . Attitudes toward the specific behavior people"s specific attitude toward the behavior, not their general attitude: specificity i. e. birth control vs. birth control pill use within the next two year.
