PSYC 330 Lecture Notes - Lecture 3: Negative Priming, Gorilla Suit, Psych

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Selective reading is an analogous to the dichotic listening task but involves visual stimuli. See two physically different passages of the text (in terms of case/color) that are embedded within each other. Study read just one of the passages while ignoring the other. Eye movements are monitored, it is possible to observe at least indirectly, sifts of attention to the to-be-ignored text passage in the selective reading experiment. Selective attention to speech is closely tied to linguistic and semantic memory processes. Researchers developed experimental tasks involving non-linguistic stimuli in an attempt to simply the study of attentional processing. The goal was the examine the role of selective attention in the perception of stimuli, but in away that is not as closely tied to linguistic processing. Another advantage of the overlapping-stimuli technique is that unfamiliar(nonsense) shapes can be presented in order to further decrease the involvement of linguistic processing in attentional selection.

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