PUB 355W Lecture Notes - Lecture 1: Hubspot, Online Advertising, Email Marketing
23 Oct 2018
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Document Summary
Pick independent book seller and do audit of their social media presence. Videos in course are our readings for the week. Multiple choice quiz at the end of these videos. This certificate can be put on a resume, linkedin, etc. Online marketing should not be at the expense of traditional marketing. Campaign with missing a, b, and o letters missing from logos. Campaign resulted in 30,000 new donors registering in 10 days. An awareness campaign; wanted people to know that there was a shortage and there was a problem. Brought out pregnant moms, children in need, people in car crashes that needed blood donations hits a nerve and encourages people to donate. Taps into fact that people we know could be in need of blood by saying 1 in 4 people need blood. Pros: easy for brands, organizations and influencers to participate; fun and accessible; easy for media to cover; easy for people to recall and relate to.
