WMST 1000Y Lecture Notes - Lecture 2: Consumerism, Femininity, Masculinity
Document Summary
Is used by scholars and activists to understand the ways in which various social practices and conditions (not just sex and gender) produce privilege and oppression in our society very fancy. Many identities (both self-identities and ones designated by others) come together to determine the ways in which you will be treated in this world. The men are strong and muscular and lack of emotion. The women are small and petite and over emotional. Femininity is more submissive and are passive (has things done to it) Masculinity is aggressive and violent and is active (makes things and move things) Advertisement #1: (nivea ad) female is wearing white. Song is talking about the first time. Allowed to have this kind of relationship within a heterosexual relationship. Plays on cultural expectations the female is the one being touched and the man is the one shaping" her the males" aspect and role is to remove clothing.