ECON101 Lecture Notes - Lecture 12: Ceteris Paribus, Demand Curve

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The satisfaction, happiness, or need fulfillment that consumers receive from the goods and services they consume. A measure of the relative levels of satisfaction that consumers get from consumption of goods and services: one util = one unit of satisfaction. Utility is a personal matter, it cannot be measured in comparable terms since it depends on personal preference. Total utility = the total amount of satisfaction derived from the consumption of a certain number of units of a good or serv. The change in utility that results from an incremental change in consumption of a good or service. The extra satisfaction generated by an additional unit of a good that is consumer in a particular period of time. The more you get of something, the less addition of happiness you gain. Or, the more consumed of a good, the smaller is the marginal utility. The less of the good consumed, the greater is the marginal utility.

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