HECOL360 Lecture Notes - Lecture 1: Semiotics, Binary Opposition
14 Sep 2016
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Document Summary
How is the clothing code di erent from verbal (spoken/written) language. A given clothing statement often will involve the person who is interpreting the meaning to ll in the gaps. Something that stands for something other than itself. Signi er (physical, material word hat ) + signi ed (concept meaning, mental image of. Signs are part of a code - a system of signs. Each sign has meaning only in relation to the other words in the system: it means something in part because of what it is not. Besides what it is not, a sign takes on meaning in relation to other signs in its vicinity, or those which precede or follow it. Some of the most powerful meanings are the terms of a binary opposition. Over time, in di erent cultural, social, historical contexts - the meaning of the same thing can shift slightly or dramatically.
