MARK320 Lecture Notes - Lecture 10: Holt Renfrew, Queueing Theory, Mihaly Csikszentmihalyi

• School: University of Alberta
• Department: Marketing
• Course: MARK320
• Professor: utku atkok

Document Summary

Physical surrounding multiple features of a store work together to create an all over feeling which in uences customer buying and satisfaction (gestalt theory) decor, odours, temperature e. g. temperature - when it is cold outside romantic movies sell more. Quick to prepare food items: psychological time - consumers" perception of time. Ow times - csikszentmihalyi, deeply emerged in an activity. e. g. reading you"re favourite book or playing your favourite video game, watching fave show/movie. In-store decision making many shopping decisions are unplanned: 60% of bar patrons do not know what to drink until seconds before some opportunity for retailers to do in-store promotions, displays. Pop - point of purchase. can be an elaborate product display or demonstration, a coupon dispensing machine, or even someone giving out free samples pepsi changes pop can design constantly. Unilever sells axe shower gel in bottles shape like joysticks natural rope hangers, mannequins, etc.