PSYCO241 Lecture Notes - Lecture 5: Milgram Experiment, Stanley Milgram, Muzafer Sherif
8 Oct 2017
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Social influence is how our thoughts, feelings and behaviours change with the presence of others. Could be in small groups or large groups. Conformity is when you have a person aligning beliefs, attitudes and behaviours by influence. Could be normative or informational: uncertain situation. See if there is some sort of movement. Overtime, people started to agree and form consensus. Recall the lady standing after the beep sound in the clinic experiment. Why am i doing it? (cultural thought: less ambiguous situation. At the beginning, they answered correctly, but slowly, 37% of people were confirming their answers. More flossing happens if told others floss more. Littering situations: people tend to litter more in already dirty places: explaining conformity. The auto-kinetic effect is informational influence: as a way of gaining information. The asch, on the other hand, is a normative influence, due to the desire to get along with others.
