PSYCO258 Lecture 7: 7
11 Feb 2019
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Document Summary
According to late selection models, the selection of stimuli for final processing does not occur until after information has been analyzed for meaning. Participants in mckay (1973) heard: an ambiguous sentences in attended ear (e. g. they were throwing stones at the, a biasing word in the unattended ear that provided context: (e. g. river vs. bank. ) The meaning of the biasing word affected participants" response, though participants reported being unaware of hearing the biasing words. Processing capacity the amount of information that a system can handle at any given moment. Stroop effect: the interference that arises from competition between relatively automatic processes supporting word reading on the one hand, and perceptual identification (e. g. colour naming) on the other. Because we cannot avoid paying attention to the meaning of words, the name of the word interferes with our ability to name the ink colour, resulting in an increase in reaction time.
