SOC224 Lecture Notes - Costco, Participant Observation, Discourse Analysis
25 Apr 2013
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Ethics: researches must ensure anonymity, confidentiality, research causes no undue harm to participants, informed consent of participants and no manipulation. Impact of youtube: the impact of the individual not mass media: when media changes, human relationship changes, we see increasing commercialization and long for increasing authenticity, with technology we are looking for a connection without constraints. We do know that society and people are interconnected: we are very individualized in society (ex. Facebook and youtube try to help us to connect: our society"s layout has changed vastly in recent history. Shopping at small stores has become not as popular with big box stores like costco where you can get everything in one spot. In recent history, there is a lack of connectivity with individuals. Internet allows us to connect in new and different ways like skype: when people aren"t authentic, society has a problem with that, that is because we connect with people we think are true.
