MKTG 317 Lecture Notes - Lecture 1: Decision-Making, Activity Diagram, Entity–Relationship Model
11 Oct 2017
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6:45 pm - 8:15 pm (90 minutes for individual) 8:20 pm - 9:20 pm (60 minutes for group) There are 80 questions for the individual exam and 25 questions for the group exam with a mix of multiple choice (including calculations), true and false questions, short and long answer. Place all of your group members name, ucid number, University regulations: the use of cell phones is prohibited during the exam and your cell phone must be left in your bag or coat. Failure to compile with this requirement will result in immediate expulsion from the exam session and a mark of zero (0) on the exam. It strategy: porter(cid:859)s 5 for(cid:272)es, business strategy and it/is, strategic alignment. Enterprise analysis: business process, bp reengineering, systems analysis and design, architecture, development methodologies, enterprise systems: erp, scm, crm, bullwhip effect, activity diagram (bp modelling) Network effects: game theory, network effects, a platform, two-sided network.
