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Class Notes for Marketing at University of Calgary

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MKTG 317 Lecture 8: MKTG_Lecture 8
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find more resources at oneclass.com Psychographic segmentation o Dividign based on social class, lifestyles, personality traits o What are they doing with their time Social class ...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 7: MKTG_Lecture 7
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find more resources at oneclass.com o IF they don't have a need for it, who does? o Geographic --> big segment down to small o The word CONTEXT Given the information for the context ...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 4: MKTG_Lecture 4
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find more resources at oneclass.com Sears Filed for bankruptcy on October 15 2018 Did not hop on the e-commerce train $11.3 billion in liabilities compared to $6.3 billion assets Lampert steps dow...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture Notes - Lecture 2: Employee Engagement, Selective Perception
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find more resources at oneclass.com West jet History o 1996Fist flight o Enrich the lives of everyone in our world by providing safe, friendly and affordable travel o Right from the...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 20: MKTG_Lecture 20
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Noise o Internal Is this an ad for Simpson If people dont know who the Simpsons are The use of humour o External Its it on TV, the ability to change it On YT, skip the ad etc.. Practice Target market o Parents with relativ...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 19: MKTG_Lecture 19
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Media Impact Frequency The number of times it can be aired The belief is that people see it again and again they remember it Reach Award show vs a wednesday night show More people reached Engagement Consumer impressions Di...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 18: MKTG_Lecture 18
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Communications plan o Developing, implementing, and controlling the firms communication activities Process Market Target market Buyer, users, Non-target audience Investors, regulators, channel members, employees Mission Ba...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 16: MKTG_Lecture 16
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Psychology of price o Have an idea of what something cost o Reference price o Sticker shock When the observed price is higher than the reference price o Reference shift o Pricequality relationship Price threshold Evenodd B...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 11: MKTG_Lecture 11
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Services o All Product o Tangible dominant o Hybrid McDonalds Customer service FAST FOOD - service product o Service with tangibles WESTJET All things done to get you from point A to point B Entertainment, service o Servic...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 12: MKTG_Lecture 12
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Palm is the example for the context today Brand o Name, term sign, symbol or design that identifies the maer or marketer A brand is not o A logo, or a product A brand is o Layer of meanign that surrounds the product o A ce...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 3: MKTG_Lecture 3
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- B2B is described as being different what we deemed marketing to be Selling oilgas - B2B o Demand is derived from consumer market o You have to be selling more in B2B Sales relationships Interaction become very important ...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 6: MKTG_Lecture 6
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Sampling If you shop at 3 o Youre only getting a sample from a specific group Non probability Data analysis (topic) Conclusion and application o The model o You HAVE TO KNOW THIS MODEL o Look at it in the context of strate...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 5: MKTG_Lecture 5
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KEY WORD ATTITUDE is the key words in marketing Is this a problem that has been looked at before o Sources Look at data within the organization and the outside Ad campaign that have been done Data that has been collected b...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 10: MKTG_Lecture 10
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Augmented product Apple care Dropping phones etc. Give training for using the Icloud Online chat centre etc. Financing If youre a business - you can get discounts, get payments plans etc. o These things help determine the ...

Marketing
MKTG 317
Marc Boivin
MKTG 317 Lecture 1: MKTG_Lecture 1
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What marketing is! Marketing in 1935 was mainly focused on just the advertisement of goods to the end consumer. As time went on, it has been focused more towards not only the sales of goods but also providing value to peop...

Marketing
MKTG 317
Marc Boivin
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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