Exams are coming!
Get ready with premium notes and study guides!

Class Notes for Marketing at University of Calgary (U OF C)


U OF CMKTG 317Edmund GeeFall

MKTG 317 Lecture Notes - Lecture 9: Swot Analysis, Brand Equity, Pricing Strategies

OC81648612 Page
28 Feb 2016
54
A company"s marketing strategy must align with company strategy and direction, which is influenced by: company mission/vision values. Must now talk abo
View Document
U OF CMKTG 317Jack KulchitskyFall

MKTG 317 Lecture Notes - Lecture 4: Communication Source, Data Structure, Relationship Marketing

OC140878426 Page
23 Oct 2017
0
Interaction allows for sustainability and long term customer loyalty: b2b vs b2c, business to business, business to customer, business want to think ab
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 1: Dont, Disposable And Discretionary Income, Marketing Buzz

OC4980015 Page
11 Oct 2017
0
Internal analysis of the company (s+w: external analysis (o+t, do not make recommendations (cid:374)ot (cid:862)should(cid:863), use (cid:862)(cid:272)
View Document
U OF CMKTG 317D.Lynne RickerWinter

MKTG 317 Lecture Notes - Swot Analysis

OC1062582 Page
11 Apr 2013
50
View Document
U OF CMKTG 317Edmund GeeFall

MKTG 317 Lecture Notes - Lecture 8: Five Ws, Channel (Communications), Mobile Marketing

OC8164868 Page
28 Feb 2016
23
Public relations: originates with the company, identifies important areas of concern and make connections to earn public understanding and acceptance,
View Document
U OF CMKTG 317D.Lynne RickerWinter

MKTG 317 Lecture Notes - Census Geographic Units Of Canada, Psychographic, Swot Analysis

OC1062582 Page
11 Apr 2013
68
Geographic: (cme, census metropolitan area, urban/ high populated area) Demographic: children ages 5-10, boy and girls, married couples or divorced (ag
View Document
U OF CMKTG 317D.Lynne RickerWinter

MKTG 317 Lecture Notes - Windex, Shared Experience, Aspirin

OC1062583 Page
11 Apr 2013
27
What is a product, product layers, branding, and product market alternatives. English french language, providing information that is benefit to the con
View Document
U OF CMKTG 317Edmund GeeFall

MKTG 317 Lecture Notes - Lecture 5: Microbrewery, Cloud Computing, Intangibility

OC81648613 Page
28 Feb 2016
33
Can also be used to look at industries, specific products, and brands. Market introduction: when products are introduced into the market, sales are low
View Document
U OF CMKTG 317Edmund GeeFall

MKTG 317 Lecture Notes - Lecture 4: Business Marketing, Photocopier, Psychographic

OC8164868 Page
28 Feb 2016
25
Nike sells shoes to customers and also to retailers. Microsoft consumers and businesses can buy them. Business markets: all organizations that purchase
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture 2: INCLASS NOTES

OC49800115 Page
11 Oct 2017
0
Objective: to further develop our new understanding of marketing (the customer, needs, wants, attributes, etc. ) to the surrounding that exist for any
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture 1: MKTG_Lecture 1

OC24155332 Page
24 Jan 2019
0
View Document
U OF CMKTG 317D.Lynne RickerWinter

MKTG 317 Lecture Notes - Photocopier, Electric Light, Marketing

OC1062583 Page
11 Apr 2013
31
Fewer customers: segments are smaller; customers are going to buy in larger quantities, formal process, bigger purchase. Derived demand: caused by dema
View Document
Showing 1 — 12 of 70 results
View all courses (20+)
View all professors (8+)

Class Notes (1,100,000)
CA (620,000)
U of C (8,000)
MKTG (70)