MKTG 431 Lecture Notes - Lecture 2: Ahold, Pop Quiz, Tim Hortons
4 Nov 2016
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Presentation- telling the class what is interesting about your retailer. Final exam is from the midterm on. Project: really big stores (not a good idea)- avoid: ex. (udson"s bay company. Use smaller retailers so you can manage the size of the project more. Midterm exam and final short answer / 5-6 questions in 75 minutes. The met (169 stores) they were junky, big store in chinook- opened. Federated a us store (cid:523)known now as macy"s(cid:524) No one wanted to buy eaton"s even though they had good (cid:498)real estate(cid:499) William"s sonoma- started a big wave of us (higher end) retailers coming to. Wheel of retailing 1- new players in market they are low in everything- by. Safeway) when you are a high end player you have to move your positioning so that consumers don"t see you as too much of a high priced. They are far away so you have to commit to driving there)
