HTM 3160 Lecture Notes - Lecture 1: Air Canada, Baby Boomers

• School: University of Guelph
• Department: Hospitality and Tourism Management
• Course: HTM 3160
• Professor: Chris Choi

Document Summary

Doesn"t have to be directly related to tourism. Top 1% makes about 40% of total income. More jobs created for newer generations, but higher taxes. Example: canadian tax money saved air canada from bankruptcy. Canada isn"t spending as much money on marketing itself to other countries. Baby boomers loved canada, but now they are getting older and dying. Younger generations have the perception that canada is colder than any place in the usa. Asians have the perception that it is closer to fly to australia than canada (both take 11 hours)