MCS 1000 Lecture Notes - Lecture 3: Consumerism, E-Commerce, Monopolistic Competition

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Raffi Sarmazian

Document Summary

Environmental scanning the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends. Environmental forces: affects on suppliers, organization, and customers. Social forces forces of the environment that include demographic characteristics of the population and its values. Demographics study of characteristics of a human population. Blended family family formed by the merging into a single family of two previously separated units. Census metropolitan areas (cmas) geographic labour markets having a population of. Ethnic marketing combinations of the marketing mix that reflect the unique attitudes, race or ancestry, communication preferences, and lifestyles of ethnic canadians. Culture the set of values, ideas, and attitudes that are learned and shared among the members of a group. Over 1/2 of women now in workforce. Economy pertains to the income, expenditures, and resources that affect the cost of running a business and household.