MCS 1000 Lecture Notes - Lecture 2: North American Industry Classification System, Business Marketing

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: vinay

Document Summary

Nature and size of organizational markets: business marketing: marketing of goods and services to companies, governments, and not for profit organizations for the use in the creation of goods and services that they can produce and market to others. (cid:224) business to business (b2b, organizational buyers: manufacturer, retailers and government agencies that buy goods and services for their own use for resale. Industrial firms: reprocess a good or service they buy before selling it again to the next buyer: reseller markets, resellers: wholesalers and retailers that buy physical products again without any repossession, organized buyers, how they make their own buying decisions, which products they choose to carry, government markets, government units: the federal, provincial, and local agencies that buy goods and services for the constituents it serves, global organizational markets: Naics: designate sectors, designate sectors, designate subsectors, designate industry groups, designate industries, designates national industries.