MCS 1000 Lecture Notes - Lecture 12: Plastic Surgery, E-Commerce, Online Advertising

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sergio Meza

Document Summary

Environment scanning: continually acquiring information on events occurring outside the organization ensures company is aligned with evolving marketplace. Social forces: include the demographic characteristics of the population & its values gender, marital status, ethnicity, income etc. ) population is growing older & more ethnically diverse. Demographics: study of characteristics of human population (population size, growth rate, Generation x: born between 1965-1976, 15% of population, baby bust #babies decreased during period, self-reliant, entrepreneurial, supportive of ethnic diversity, better educated than any previous generation, lifestyles blending caution, pragmatism, traditionalism, saving/planning for retirement. 1/7 families have stay-at-home mom & working father compared to 1/3 normal now; dual-income family. 50% of all rst marriages end in divorce. The canadian family: changing by size and structure: average size is 3 persons. Population shifts: shift in canadian population from rural to urban areas (more than 80% of.