MCS 1000 Lecture Notes - Lecture 2: Decision Support System, Data Mining, Hoodie

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sylvain Charlebois

Document Summary

Learn how to sell yourself to employers, banks, customers, stand out from the hundreds of people who send in resumes, learn how to learn, attend marketing events (marketing student society) etc. For the consumer: creates convenience, well known company, can save time & money. Marketing research provides accurate, up to date, relevant information. Follow marketing research ethics: marketing research ethics: taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process of conducting the research. They must bring their ideas to the marketing research. Ethics board to be approved to determine if they are putting any respondents at risk. Interviewing one person/reporting to another may become and issue. Many companies use intuition as their marketing tool. It is thought to develop a strategy around intuition. Data provides evidence to a group of executives to a company in terms of what needs to be done.