POLS 2300 Lecture Notes - Lecture 6: Politicking With Larry King, Comparative Advertising, Digitizing
11 Apr 2017
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Document Summary
Emergence of the internet as a dominant communication platform does not mean the end for traditional political media. Even in an era of 24-hour news cycles and public demand for transparency, politicians are not bound to answer journalists" questions. Canada has a mediated democracy, where citizens depend on the media to act as an intermediary between them and their political leaders, rather than obtaining information themselves. Political information delivered to the consumer with biases, turns of phrase used to present a story at a favourable angle, and key details often hidden from public scrutiny. Simplicity of news is very important in gathering an audience. The news is biased, everything is driven by your internal philosophy. Newspaper, radio, and television outlets, traditional media is dominated by networks. Politicians often allow news coverage to guide their decision-making, while for the public, the news informs their knowledge of political happenings.
