POLS 2300 Lecture Notes - Lecture 10: Canadian Content, Videotelephony, Comparative Advertising
Document Summary
Pols 2300 canadian government and politics november 2nd, 2017. Information subsidy free packaged content provided to the media in a manner that is designed to meet their needs. When the media delivers fresh and interesting content while operating: permanent campaign the practice of electioneering outside of an election period, propaganda one-sided persuasive communication that communicates falsehoods by virtue of its selective exclusion of truths. This is used to maximize the efficiency of communicating with the slivers of the electorate who are likely to respond to a micro-policy: pollster a senior employee of a research company who oversees the administration of surveys. The(cid:455) (cid:272)o(cid:374)t(cid:396)ol all: five major sources of power, these include provision of basic political information, political linkage, agenda setting, editorial content and the influence on political actors, shape values and mirror public opinion. Influence agenda for discussion, pressure for action/non-action, accountability.