PSYC 2310 Lecture Notes - Lecture 7: Chewing Gum, Richard Petty, Self Esteem (Song)
8 Feb 2017
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Evaluations of ourselves, of other people, and issues with some degree and disfavor. A product of the different attitudes you have towards yourself (parents, siblings, etc) Abc bases of attitudes ** know this for exam. Emotions or feelings stimulated by the object of an attitude, gut feeling, not rational, not governed by logic. Predisposition to act in a certain way, self perception. Beliefs or ideas people have about the object of an attitude, weighing the pluses and minuses for making a logical decision. An attitude in a single entity that has 3 components (affect behavior, cognitive) all intercorrelated. Separate entities view of attitudes (fishbein and ajzen, 1975) Affects, behavioral intention, and cognition are separate entities which may or may not be intercorrelated. Strengths of your attitudes can vary in intensity. The more accessible an attitude is, the ________ it is, and consequently, the _______ it is to change. Self report measures (how do you feel about sharks/ ice cream?)
