SOAN 3070 Lecture Notes - Lecture 5: Likert Scale, Interview Group, Jargon

• School: University of Guelph
• Department: Sociology and Anthropology
• Course: SOAN 3070
• Professor: Katie Mac Donald

Document Summary

Getting started: find your people (sample) who are you going to interview, go over consent materials. 4 main types: standardized interview or survey. Uses a likert scale or sematic differential scale. of context. Interview schedule: also referred to as a questionnaire, note: the difference in language from semi-structured interviews: interview. Guide vs interview schedule (also our source of date: Survey research steps (every step done before starting: 1. Recorded: pilot-test/pre-test questions, decide on target sample, frame your sample, decide on sample size, select sample, 4. Locate respondents: conduct survey, carefully record data, 5. Enter data into computer: recheck all data (cid:523)don(cid:495)t be sloppy in handling/transferring data(cid:524, perform statistical analysis (spss, r are two types of statistical software, 6. Describe methods and findings in research report: present/disseminate findings for others to evaluate/critique. Threats to internal validity ((cid:494)truth(cid:495) of a cause-effect relationship)