SOC 3730 Lecture Notes - Lecture 8: Csi Effect, Semiotics, White-Collar Crime

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The language to which we choose our words. The specific utterances we make how you use language to convey meaning. How you use it is just as important as what you say. Media texts: we treat them as natural language so we can analyze and evaluate. Signs are arbitrary (they are socially constructed): we are socialized to understand what a words means. Signifier: consist of actual material aspects (dog) Signified: the meaning attached to the signifier (dog= 4 legged) The meaning is dependent on culture and the context. Discourse refers to communication processes the way it happens. Forms of representation: how people use language in their social life, link between message and social culture. Foucault: how it helps to keep power to certain groups. Ideology: can be related to ideology, what kind of ideology are we getting. Looks at the symbolic representation: what meaning can we get.

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