SOC 3730 Lecture 10: SOC3730; Lecture 10
13 Apr 2016
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Ferdinand de saussure (1857 1913: french linguisics, terms in french. Semiology (semioics) also a french word, referring to signs: looking at the way in which language can provide us with signs. Langue language system we are choosing to use rule of the language. Each language has its own rules, such as how are words spelled, how to conjugate words, etc. Parole how we use language to enlist a paricular message or convey a paricular meaning. Media texts: get treated as a language the text itself. The visual part can be added to that; the visual of what we see, in terms of what. Signs are arbitrary is going on in actual words: just like language, arbitrary there is not real meaning behind it, as to why we chose the words we had. Relaion of sigma (referent) each language has their own words for similar things, ex.
