SOC 3750 Lecture Notes - Lecture 10: Semiotics, Discourse Analysis, Signify

• School: University of Guelph
• Department: Sociology
• Course: SOC 3750
• Professor: Patrick Parnaby

Document Summary

Semiology (linguistics: ferdinand de saussure (1857 1913) language theorist, semiology (semiotics) theories of signs, langue language system from which we choose our words, parole specific utterances we make. How you use language is just as important as the message: media texts treated the same as natural language. People are speaking or written text, a play, a commercial: signs are arbitrary no relation between signs and its referent. Dog refers to a creature that walks on four legs. We can tell what a dog is by its shape. But the word dog" is arbitrary as a linguistic sign, since other languages use different words to describe a dog": relation of sign (referent, socially constructed we learn language from our parents as babies. Signifier what we think about when we sign a sign: signified mental image that is associated with the signifier, culture and history dependent on the culture you belong to.