MKT 3230 Lecture Notes - Lecture 24: University Of New South Wales

• School: University of Manitoba
• Department: Marketing
• Course: MKT 3230
• Professor: Grant W.Wainikka

Document Summary

Mgmt 3230 managing organistions and people unsw 3rd ed. Policy establishes general parameters for the decision maker rather than specifically stating what should or should not be done. Unstructured problems: problems that are new or unusual and for which information is ambiguous or incomplete eg. problem of whether to invest in new unproven technology or whether to shut down a money losing division. Certainty: a situation in which a manager can make accurate decisions because the outcome of every alternative is known.