SOC 1200 Lecture Notes - Lecture 9: Participant Observation, Multivariate Analysis, Reference Group
29 Dec 2017
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Correlation between x (ice cream) and y (rape) is reduced to zero once z (weather) is introduced. If you increase light then productivity would increase accordingly. Deduced that there was a direct relationship. But they found that they were working harder because they were being observed. This became known as the hawthorne effect the contamination effect on subjects that the observer [experiment] has on what is being observed [reactivity] Surveys are the most common type of research used by quantitative. Samples: smaller component of a large population. Random samples are the best kind of samples. survey member of a population have an equal chance to be part of the sample. Randomness helps to control predetermined sources of bias. Best way to determine experiment and effect. Isolate one variable and manipulate it at will (independent variable) Sherif wanted to marry psychology and sociology. Sociology durkheim norm oughtness. Norm is always tired to a group.
