ARBUS200 Lecture Notes - Lecture 7: Nordstrom, Dollarama

57 views2 pages
2 Aug 2016
7th Class
Market Share Leader: offer powerful/efficient solutions that enable market dominance
oGoogle, Walmart
Quality leader: customers are willing to pay a premium knowing they are getting a
better product/service
oNordstrom, Dyson
Innovation Leader: being first to the market with new products and/or major
innovations on existing products
oDyson, Sony,
Variety Leader: offering a myriad of solutions to a better address a need
oCoca Cola
Service Leader: offer exceptional service to support a product or building a powerful
service that is unique and valuable
oHarry Rosen, MEC
Technology Leader: recognized the ability to introduce value through technology
oGeneral Electric, Google
Flexibility Leader: have it your way, developed a product exactly as you want it
oHarvey’s, Subway
Relationship Leader: develops a strong relationship with the customer base
oStatefarm, TD Canada
Prestige Leader: value is helping others look like they’ve made it
Knowledge Leader: source for important, relevant, accurate information
oGoogle, Universities
Global Leader: the world is their oyster
oCoca Cola, IBM, auto makers, Samsung
Bargain leader: simple, works, cheap, typically not a brand carrier
oDollarama, No Frills
Value Leader: brand names for less
Integrity Leader: recognized for honesty and putting values ahead of profit: something
critical to the target audience
oAll State, Enron
Social responsibility Leader: provide a product/service of value and also serve an
additional/meaningful purpose through their values
oToms, Ten Tree
Group Activity
Filter Queen
oMarketing like Dyson
oReinvent company by making it easier to use
find more resources at
find more resources at
Unlock document

This preview shows half of the first page of the document.
Unlock all 2 pages and 3 million more documents.

Already have an account? Log in

Get access

$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class
$8 USD/m
Billed $96 USD annually
Homework Help
Class Notes
Textbook Notes
30 Verified Answers
Study Guides
1 Booster Class