ARBUS200 Lecture Notes - Lecture 7: Nordstrom, Dollarama
2 Aug 2016
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Document Summary
Market share leader: offer powerful/efficient solutions that enable market dominance: google, walmart. Quality leader: customers are willing to pay a premium knowing they are getting a better product/service: nordstrom, dyson. Innovation leader: being first to the market with new products and/or major innovations on existing products: dyson, sony, Variety leader: offering a myriad of solutions to a better address a need: coca cola. Service leader: offer exceptional service to support a product or building a powerful service that is unique and valuable: harry rosen, mec. Technology leader: recognized the ability to introduce value through technology: general electric, google. Flexibility leader: have it your way, developed a product exactly as you want it: harvey"s, subway. Relationship leader: develops a strong relationship with the customer base: statefarm, td canada. Prestige leader: value is helping others look like they"ve made it: rolex. Knowledge leader: source for important, relevant, accurate information: google, universities.
