ARBUS302 Lecture Notes - Lecture 5: Shoppers Drug Mart, Walmart, M&M Food Market
Document Summary
Differentiates itself by owning the majority of its stores worldwide. It makes over 40% of its own fabric. Zara is able to get merchandise from concept to stores in a very short time. Merchandise is always fresh, markdowns are minimal, and customers always find new things, which stimulates sales. Good distribution is critical to marketing success. Ex: royal mint released world"s first coloured circulation coin through tim horton"s (due to huge reach and speed to distribute coins). Ex: coin to raise breast cancer awareness followed via shoppers drug mart stores. There are many people/companies involved including: retail, distributor, cereal producer, cereal producers, cardboard manufacturer, lumber suppliers, flour mill, chemical processor, polyethylene. Supply chain: focus on the sequence of firms required to create and deliver goods to the final consumer. Get these terms and this map from the class slides. Managing the raw materials and movement of materials.