ECON101 Lecture Notes - Lecture 14: Monopolistic Competition, Average Cost, Demand Curve
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Monopolistic competition a market structure in which. A large number of firms compete o. The government can deregulate the economy to let more firms enter the market, remove economic profit from monopoly. If few firms are able to enter (less than 5) there is an oligopoly. If more firms enter, there is a monopolistic competition. Firms compete on product quality, price, and marketing. Each firm supplies a small part of the total industry output. Each firm has only limited power to influence price. Each firm"s price can deviate from the average price of other firms by a small amount business. If the price is set too high, the firms lose some market share but don"t go out of. If the price is set too low, the firms gain some market share but not all the benefits of the competitor. Market share should be exploited to gain an economic profit.