GBDA 103 Lecture Notes - Lecture 1: Toaster, User Experience Design, Flipboard

• School: University of Waterloo
• Department: Global Business and Digital Arts
• Course: GBDA 103
• Professor: Hira Javed

Document Summary

Ux= the sum of a series of interactions. Course is about how to design awesome user experiences and avoid creating broken products. Use user experience, to avoid user frustration, and make a product be usable, to make are the product is beneficial for consumer. To balance a user"s needs a business goals. Taking into account the user"s a\needs at every stage of the product life cycle. Usability& accessibility, user interface, platform, functionality, information and architecture, content strategy user experience design diagram: written language, graphic design, sound, motion, information design, interface design, interaction design, programming. Key principles of ux: design for the users and their tasks (decision criteria with multiple options) ex. Map: destination, mode of transportation, route options, timings: be consistent ex. Starbucks same branding with app/website: use simple and natural dialogue ex. Lumosity, personalized saying hi, harkeran, encourages to come again, instructions are clear: reduce unnecessary mental effort by the user ex.