REC101 Lecture Notes - Lecture 7: Triple Bottom Line, International Development, Strategic Management

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Sport and leisure are prime context to deliver social messages. Beyond charity, philanthropy, sponsorship: genuine (ideally) attempt to return or invest some profits back into community, rather than return on investment. Modern organizations need to be socially and environmentally profitable (cid:862)c r (cid:396)e(cid:395)uires organizations to consider interests of investors, suppliers, consumers, employees, community and environment in discharging their profit-di(cid:396)e(cid:272)ted a(cid:272)ti(cid:448)ities(cid:863) Key csr issues: environmental management, eco-efficiency, responsible for sourcing, stakeholder engagement, labour standards and working conditions, employee and community relations, social equity, gender equity, human rights, good governance and anti-corruption measures. Many stakeholders involved in developing csr practices and strategies take a lot of investment. Tend to focus on the key issue: usually fo(cid:272)uses o(cid:374) (cid:1005) o(cid:396) (cid:1006) of these issues, (cid:448)e(cid:396)y ta(cid:396)geted i(cid:374) (cid:272)o(cid:373)(cid:373)u(cid:374)ities, (cid:449)o(cid:374)"t build campaigns on all of these issues. Emerged from issues related to: corporate excess, high profile business failures, lack of transparency and accountability, potential negative impact of business on society.

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