MDST 2020 Lecture Notes - Lecture 1: Video Game Industry
Week One
Terminology
Communication
A process by which a message is encoded, transmitted and decoded and how the
message is interpreted in the process
Media
In the plural, more than one
Ie. Ads, TV, radio, magazine, video game industry, etc.
Medium
Singular form of media
Mass Media
Vehicles that carry media
Book, TV show, etc.
Technologies, practices, institutions that make entertainment products possible
Cultural Industries
Interchangeable with mass media, just different terms
Mass Communication
The process through which the message reaches audiences
Purpose to inform, education, entertain, persuade, etc.
Mainstream Media
Established media companies and products
New Media
Upstart media companies and media products resulting from new technologies
Historical Development
Gutenberg
Industrial Revolution
Modern Age
Digital and Computer Revolution
How Does Media Develop
Technology
Economics
Human creativity
Social controls
Audiences
Media Studies
Analyzes the role of media in society
Studies media technologies and institutions, along with production, consumption,
circulation and content of media texts
A media text can be: a film, television program, newspaper article, an advertisement
The Media
Pros and cons are contradictory
find more resources at oneclass.com
find more resources at oneclass.com
