MDSA01H3 Midterm: MDSA01 midterm exam notes
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For e. x those who call attention to drawbacks of products are sidelined or left out. Some definitions and models: communication: the act of making something common between two or more people. The social model of communication: messages maybe interpreted differently, institutions shape messages (encoding context, context of reception can change over time. Mass communication: mass communication: the transmission and transformation of information between a large number of people, mass audience: the great number of people who constitute the mass entertainment audience. Chadwick > hybridity of media and media systems: older media technologies blend with new ones. Dimensions of mass media: a distinct set of activities (specific form and function) 3. involving particular technological configurations structured by particular forms of ownership (institutions and organizations; private ownership for profit vs non- for-profit media) acting within certain laws, rules and understandings. 5: which together convey information, entertainment, images and words (connotative vs denotative meaning) 6. to or among members of society (mass audience)
