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Class Notes for Media Studies at University of Guelph - Humber

Exam Study Guides for Media Studies Courses

Covers all exam topics.

MDST 2020 Lecture 11: Week Eleven
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Week Eleven Canadian Content for Radio MAPL M: Music written by Canadian A: Artist is Canadian P: Producedperformed in Canada L: Lyrics written by Canadian To be Canadian, two of four criteria must be met Ie. If Bryan Adam...

Media Studies
MDST 2020
Killingsworth
MDST 2020 Lecture Notes - Lecture 2: Fourth Estate, Individualism, Some Cities
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Week Two Mass Media Creates and produces content to sell to audiences or to earn income from advertisers How it is changing Traditional Mass Media New Mass Media o user can interact (ie. Comment on online article) Interact...

Media Studies
MDST 2020
Killingsworth
MDST 2020 Lecture Notes - Lecture 9: Pierre Juneau, Canadian Content, Prime Time Sports
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Mini Lecture 3 CBC: The Good Hockey Night in Canada Rogers controls program even though CBC runs it Rick Mercer reaches over 1 million viewers Very popular program Almost 17 million people use the CBCs digital platforms ea...

Media Studies
MDST 2020
Killingsworth
MDST 2020 Lecture Notes - Lecture 1: Video Game Industry
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Week One Terminology Communication A process by which a message is encoded, transmitted and decoded and how the message is interpreted in the process Media In the plural, more than one Ie. Ads, TV, radio, magazine, video g...

Media Studies
MDST 2020
Killingsworth
MDST 2020 Lecture 4: Week Four
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Week Four Canadas Magazine Industry Tough industry Believed important culturally A 1.6billiondollar industry dollars per year Employs 14 thousand people Over 2000 magazines produced 80 Canadian content Municipal World Cate...

Media Studies
MDST 2020
Killingsworth
MDST 2020 Lecture Notes - Lecture 3: National Post, Monopolistic Competition, Oligopoly
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Week Three Economics of Mass Media It is a business designed to make a profit Media can be capital and labour intensive Importance of advertising The implications of Demassification Di...

Media Studies
MDST 2020
Killingsworth
MDST 2020 Lecture Notes - Lecture 7: Ubisoft, Digital Extremes, Bioware
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Week Seven Video Game Industry The basics Stats are of 2015 20 billion dollars in sales in United States 72 of American households play computer or video games 111 billion dollars global sales One of the fastest entertainm...

Media Studies
MDST 2020
Killingsworth
MDST 2020 Lecture Notes - Lecture 12: Copyright Modernization Act, Numeris
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Week Twelve Impact of Digitalization no one owns the internet but companies have big influences Microsoft Google (control 70 of search market, pay per click ad) Apple Amazon Facebook Walled Gardens Mobile devices and socia...

Media Studies
MDST 2020
Killingsworth
MDST 2020 Lecture Notes - Lecture 6: Freemium, Spotify, File Sharing
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Week Six Recording Industry U.S. revenues peaked in 1999 at 14.5 billion dollars In 2014, revenue is now 6.9 billion dollars American sales account for approximately 1/3rd of global sales Canada ...

Media Studies
MDST 2020
Killingsworth
MDST 2020 Lecture Notes - Lecture 5: Copyright Infringement, Product Placement, Telefilm Canada
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Week Five Radio Industry in Canada The Statistics There are 1174 radio stations license in Canada Over 10,000 people employed in this industry Average Canadian listens to 16 hou...

Media Studies
MDST 2020
Killingsworth

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