MDST 2020 Lecture Notes - Lecture 9: Pierre Juneau, Canadian Content, Prime Time Sports
Mini Lecture 3
CBC: The Good
Hockey Night in Canada
Rogers controls program even though CBC runs it
Rick Mercer reaches over 1 million viewers
Very popular program
Almost 17 million people use the CBC’s digital platforms each month
11 million people watched Tragically Hip performance on various platforms
Radio service is strong
95% of programming budget spent on Canadian programming
CBC: Not So Good
5.8% share of prime time audience, down from a year ago which 6.4% and is steadily
eroding
No shows in Top Ten typically
Dependent on government funding
Questions about relevance
Is it relevant with our multiple media platforms online?
But Canadians seem to want the CBC, we just don’t watch it
Policy Questions
What is the role of public broadcasting?
CBC is not the only public broadcaster facing budget problems and debate about
its role and relevance
CBC ties country together, bridges language groups, broadcasts Canadian stories,
shapes Canadian solutions to problems
How should we fund public broadcasting?
What sources of funding?
Should we put government money into public broadcasting?
Will public broadcasting survive in the age of new media?
Public Service Broadcasting
Community
A kind of public square for debating, public events and dramas
Can establish a sense of national unity
Identity
Promoting a unique and distinguished identity
Culture
Providing employment
Creative outlet for homegrown artists
Comprehensiveness
Reflect cultural and demographic diversity of society by securing a space for a
wide range of voices
Not a tool to enhance consumerism
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Rogers controls program even though cbc runs it. Almost 17 million people use the cbc"s digital platforms each month. 11 million people watched tragically hip performance on various platforms. 95% of programming budget spent on canadian programming. 5. 8% share of prime time audience, down from a year ago which 6. 4% and is steadily eroding. But canadians seem to want the cbc, we just don"t watch it. Cbc is not the only public broadcaster facing budget problems and debate about its role and relevance. Cbc ties country together, bridges language groups, broadcasts canadian stories, shapes canadian solutions to problems. A kind of public square for debating, public events and dramas. Can establish a sense of national unity. Reflect cultural and demographic diversity of society by securing a space for a wide range of voices. These broadcasters have very little impact on conventional broadcasters. Often forced into category because of funding. Example: pbs very little influence of nbc, abc, etc.
