ADM 1370 Lecture Notes - Lecture 3: Digital Goods, Digital Economy, Online Banking
Document Summary
Classic objectives (increase sales, decrease expenses, improve roi) Development of social objectives are an evolving process. Need to know both your customer and the social medial tools they engage with (i. e. facebook, twitter) Use available technologies to study demographic patters and spy on competitors. Social or digital branding is different than physical branding (i. e. voice, message) and may require changes to how branding is done. Social media tools connect people to processes and information. Apps are simply the means of doing that to help prevent information indigestion. Business processes gain new perspectives- people and businesses become more productive. Doing the same thing digitally is not innovative. It accelerates the date to information cycle to make information usage more efficient: data- information- knowledge- wisdom. The replacement of physical tasks by digital means. Supply chains are a good business example- we used to design products face to face but now we often do it piece by piece in different locations.
