ADM 2320 Lecture Notes - Lecture 20: Vertical Integration, Homesense, Abercrombie & Fitch

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: David Delcorde

Document Summary

Retailing: set of business activities that add value to products & services sold to consumers for their personal or family use. Sits at the end of supply chain. Set of business activities that add value. Stores, catalogues, kiosks, internet: ex. door-to-door sales *note*: no need to know (cid:862)brief history of retaili(cid:374)g i(cid:374) ca(cid:374)ada(cid:863)! 4 factors manufacturers consider when establishing a relationship w/ retailers . Refers to a supply chain where members act as a unified system (discussed in ch. 12: question: how does vertical integration affect a manufacturer who is introducing a new product. If the manufacturer & retailer already have a relationship from previous products, then retailer will be more likely to accept the new product: manufacturer strong brand in marketplace, power of the manufacturer & retailer. Channel member characteristics: larger firms often find that by performing the channel functions themselves, they . Are less likely to use supply chain intermediaries &