ADM 3318 Lecture Notes - Lecture 11: Multinational Corporation, Economic Nationalism, Experience Curve Effects

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Strategy: the actions that managers take to attain company goals. Profit growth: the percentage increase in net profits over time. Value creation: performing activities that increase the value of goods or services to consumers. (difference between cost pf production, and perceived value) A firm has high profits when it creates more value for its customers and does so at a lower cost: common strategies: low cost strategy and differentiation. Operations: the various value-creation activities a firm undertakes. Efficiency frontier: shows all of the different positions that a firm can adopt with regard to adding value to the product (v) and low cost (c), assuming that its internal operations are configured efficiently to support a particular position. The strategy chosen, operations, and organization of the firm must all be consistent with each other if it is to attain a competitive advantage and garner superior profitability. Primary activities: r&d, production, marketing and sales, customer service. Support activities: information systems, logistics, human resources.

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