ADM 3321 Lecture Notes - Lecture 9: Acculturation, Asian Canadians, Baby Boomers

• School: University of Ottawa
• Department: Administration
• Course: ADM 3321
• Professor: Michael Mulvey

Document Summary

The ages of family members, the number of adults employed outside the home. > classifies consumers based on trends in income, family composition & demands placed upon income. > life cycles determine which product categories are bought, but not how much is spent on each category. > takes into account the family variables to describe changes in priorities and demand for product categories: > age, marital status, presence/absence of children in home, ages of children. Subculture = a group whose members share beliefs and common experiences that set them apart from others. > age, ethnic background, region of canada where we live or call home and more . > social identity is that part of the self that our group memberships define. > the categories that matter in establishing our consumer identity are subcultures. > share a strong identification with an activity or art form. > have a unique set of norms, vocabulary, and product insignias.