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Lecture

Assignment #1.pdf

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Department
Administration
Course
ADM2372
Professor
Don't Know
Semester
Winter

Description
Individual Assignment (5%) Your first assignment requires you to analyze the Ford Edge advertisement, presented on the next page. The assignment has three components as described below: 1. Explain how the Ford Edge advertisement appeals to various needs as proposed by Maslow in his paper "A Theory of Human Motivation". Please refer to Maslow's "Hierarchy of Needs" in Chapter 5. 2. Using the same Ford advertisement, describe the seg
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