ADM 3321 Lecture Notes - Lecture 7: Sensory Memory, Observational Learning, Reinforcement
23 Feb 2016
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Classical conditioning incidental learning not trying to learn indirect involuntary we build associations and it becomes associated overtime with certain outcomes its incidental and involuntarily. Instrumental conditioning goal-directed (operant) shaped by anticipated rewards & punishments outcomes reinforce response its more purposeful keeping the end in mind operant conditioning. Cognitive learning o! purposeful o! people as problem-solvers o! deliberate. Observational learning o! vicarious, watch others o! note outcomes o! model actions. In ads they lead us to success when they portray the product. Molson ads how do you create associations to help connect people, not focused on the taste, its for social reasons. Sometimes we ponder our choices, we think, we plan. We watch others and note reinforcements they receive for behaviors. A lot of it is designed to be subconscious. E. g. the colour you associate with a product. The you pay attention and it stores in your short-term memory.
