BIO 1700 Lecture Notes - Lecture 2: Continental Airlines, United Continental Holdings, Eurail
6 Nov 2017
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Document Summary
Political: threat as terrorist attacks have increased in the past years, airlines have responded with an increase in security measures. This could negatively impact the airline as many customers see this as an inconvenience and an unproductive use of time which may lead to them taking alternative sources of transportation. Also could lead to a fear in air travel itself and result in customers seeking other forms of transportation. Economic: threat economic downturn has a negative effect on the airline industry. Specifically, during the financial crisis of 2008, united airlines stock dropped to the to the lowest it has ever been. This drop resulted in a second quarter net loss of 2. 7 billion and thousands of job cuts. Social: the increasing popularity of international tourism results in an increase of creates a larger and more diverse target market for the airline. Stems from the advance of social media as it increases the awareness of foreign destinations.
