CMN 2101 Lecture Notes - Lecture 6: Vise, Descriptive Statistics, Operationalization
19 Apr 2016
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Document Summary
Rhetoric: study and practice of communication that persuades, informs, inspires or entertains target audiences in order to change or reinforce beliefs, habits, values or actions. Social values and effect of symbolic forms found in texts. Techniques by which the art communicates to the audience. An idea for the conduct of communication among humans. Study of what makes form effective (known as pragmatics) Used in linguistics: focuses on language to understand a behavior. Idea that looking at something from multiple povs improves accuracy and data is more credible. Triangulation of measures: multiples measures of the same phenomena. Triangulation of theory: using multiple theoretical perspectives to plan a study or interpret data. Triangulation of method: mixes qualitative and quantitative research approach and data ways to select topics: person experience, curiosity based on something in media, state of knowledge in a field. Talk over ideas with others for different opinions. Apply to specific context: historical period, geographic unit, categories.
