CMN 2148 Lecture Notes - Lecture 10: Diffusion Of Innovations, John Kotter

• School: University of Ottawa
• Department: Communication
• Course: CMN 2148
• Professor: Mary Hawkins

Document Summary

Organizational innovation: development of ideas, practices, products, and processes which meet new needs in new ways. Organizational change: alterations in the organization whether planned or unplanned. John kotter: turbulence and disruption is one of today"s greatest challenges for leaders. Robert safian: change in our economy has made chaos the defining feature of modern business, generation flux: individuals who can thrive in this chaotic and changed environment. Complacency: individuals or groups who prefer the status quo based on their satisfactions with current circumstances or their lack of understanding of a need for change. Organizational silence: individuals or group refraining from offering positions or solutions during times of organizational problems or change. Knowledge/information deficits: barriers to productive change based on lack of knowledge and information from which to develop change strategy. Risk perception: beliefs about the potential impact of the change and its overall importance and desirability. Uncertainty: the degree of ambiguity a change brings to both individuals and groups.