CMN 2148 Lecture Notes - Lecture 6: Crisis Communication, Whistleblower, Swot Analysis
8 Sep 2016
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Chapter 10: strategic organizational communication: professional applications of organizational. Strategic organizational communication: the organization and its environment. Everyone is a stakeholder, they have something at stake should the company succeed or fail. Govt officials cause you have to comply with their regulations. Communities care about how you conduct your business too. Business viewpoint, anyone who can affect the business. You need to know about the external factors. How well your competitors are doing, or scandals or other things: when being strategic, you need to know these three things to plan and strategize effectively. Some factors and people will support, some will oppose. When doing swot analysis, you"re more careful and tactical because you have the knowledge of strengths and weaknesses with your decision: mbo (management by objectives) Making your objectives or goals very clear. Evaluate performance against objectives to make a good evaluation. Goals must be s. m. a. r. t: innovator vs. defender strategy. Depends on preference and industry you"re in.
