CMN2160 Lecture Notes - Lecture 9: Opinion Leadership, Kony 2012, Glittering Generality

• School: University of Ottawa
• Department: Communication
• Course: CMN2160
• Professor: Jozsef Orosz

Document Summary

Propaganda can make the masses do what they"re expected to do - brain washed. Bandwagoners - through emotions - wishful thinking. Device one: name calling - jacob and gavin. Device to: glittering generalities - constantly changing their statements and saying meaningless sentences. Device 5: plain folks - money from he kits primarily to him. Device 6: card stacking - oversimplifying the issue so they can make grandiose claims that no one would fact check. Lied about how big the issue was - bunch of facts were wrong - lra is basically diminished and kony wasn"t even in uganda. Pat robertson had a mining company but was behind charitable events. 700 club/pat r > invisible children follow the money: Only 20% went towards the cause - rest used for salaries, travel expenses ect, Glittering generalities: use of virtue words that make th audience accept an idea or person without examining the evidence.