CMN 2173 Lecture Notes - Lecture 10: Ikea, Context-Free Language, Frankfurt School

• School: University of Ottawa
• Department: Communication
• Course: CMN 2173
• Professor: Dina Salha

Document Summary

An attempt to transform the established order, mainly referring to a disruption of meaning, thus casting doubt on the meaning, on the ability to read signs and categorize them. This meanings that things do not mean what they mean anymore. Example: exposing how stereotypes work, inject transformation into how we project meaning. Spoof ads: paradoy ads, usually fictional, to ridicule or draw a negative attention towards a real ad or product (ex. Often connecting to the exposure of communism, exploitation of resources (including people), how we are distracted from real issues (frankfurt school) Refers to the disruption of media culture and mainstream cultural institution or what the. Frankfurt school referred to as the culture of mass distraction (including corporate advertising) Culture jamming unveils the waste of money and resources on appearances that hide the assault on the labour and production processes.