CMN 3102 Lecture Notes - Lecture 6: Content Analysis, Codebook, Operationalization

• School: University of Ottawa
• Department: Communication
• Course: CMN 3102
• Professor: Elizabeth Dubois

Document Summary

Cmn3102 - content analysis and apa - 07/02/20. Important: researchers should only use content analysis for a specific reason where it"s the most appropriate method available. Theory: you must base your research question on work previously done by others to make sure it"s valid. Conceptualization: you must define the variables you"re going to use. Operationalization: describe your research"s procedures to make sure the variables represent the right properties. You also need to determine the unit of analysis and the level of measurement. Coding schemes: you will need to create a codebook and a coding form to group your variable of interest in a consistent matter. Sampling: define your population and the sample taken from it. Training and pilot reliability: coders help maintain objectivity. First make your codebook and then do the coding. Identifying the topic: you must find why you are doing the research. Clarifying the research question: find a general topic and key terms related to it and.